But it's also easy to use social media as a way to waste time. It sucks me in because well, it's just so interesting to see what people are up to.
You also have to do it right if you expect it to work.So I put together a few social media tips, but I'd love to hear from everyone else about how they've made social media work for them.
Keep it professional. It's hard to avoid hot-button topics sometimes, but often if you're posting things that are highly controversial, you're just going to attract trolls rather than professionals. Unless, of course, you have a career as a political columnist.
Keep it short. Besides not wasting as much time, short posts are more likely to get read. Give yourself a time limit or a word limit if you need to.
Be a regular. You can't post everywhere, so pick a few platforms and groups. That way, people will start to know you if you post consistently. If you scatter posts all over the internet, it'll be harder to attract a consistent group of followers.
Don't overdo or underdo self-promotion. Some people are shy about bragging. But I think it's OK. If my friend just published a book or got promoted, I'd want to know, even if it's got nothing to do with what I'm interested in. Just make sure you post other stuff, too. Otherwise your audience will get sick of you pretty fast.
Don't be afraid to ask for what you need. Looking for a new job? Wondering where to learn a new skill? The wonder of social media is that you are connected to a whole lot of experts.
Use graphics. They work. But make sure you're not violating any copyrights!