They broke the study down by age and marital status, and they found significant differences in attitudes among these groups. For example, women who were over 70 were more likely to think that homemaking skills, food storage, and physical fitness were important than younger women. And younger women (15-29) were more likely to believe in the importance of a college education. Married women thought that a college education was less important than single women did.
Some of these differences might be because of the respondents' life situations. For example, older people who have lived through times of scarcity might think it's more important to store food than those who haven't gone without. And younger people who have grown up in an age when women are more likely to go to college would naturally be more likely to go themselves.
It didn't matter how frequently they heard certain messages--women didn't make a connection between how often they heard a message and how important it was to church leaders. Here's the scary part: "Instead, they perceived that nearly everything was very important or important to their leaders." In other words, they didn't think that one thing might be more important than another. They thought that in order to be the ideal Mormon woman, they had to do it all. Another interesting number: 46.2% of women perceived a difference between what was doctrinally, or officially, expected of them, and what the culture expected of them.
I think we do this too often. We take all the messages that we hear, whether those messages come from church, from school, from work, from the media, or from our families. And they all seem like good ideas, so we try to do it all. Maybe we could make our lives easier if we focused our efforts on a few priorities instead of scattering them into every single thing we think the culture is telling us to do.