Some companies take a "not my problem" attitude, but the companies that take a "how can we help" attitude attract more workers, keep them longer, and enjoy more profits. If your company takes time to listen and respond to your concerns, you'll be more likely to return the favor when your boss asks you to listen and respond to him or her.
Every situation and every company is different, so some family-friendly benefits may work for some businesses and not for others. One mother may want an on-site day care, but another only needs backup for non-school days. One company can allow all its employees to work from home, but another requires personal interaction at its retail stores.
But the point here is not that the company gave its employees whatever they wanted. It's that they listened. They found out where their employees struggled as they tried to work out work/family issues. And they published it so everyone else could read it and talk about it.
That's something every company can do--take time to listen. And then what might happen? Would employees with shared struggles talk to each other? Would they come up with solutions they would take to their employer? Would the boss form committees to implement the suggestions? Would employees do better work knowing that they matter to their employers?
I don't know what would happen, but I do know that change begins when people listen to each other.